Serving up Convenience: Why Restaurants Need Online Ordering

Using your phone or computer to order delicious meals from restaurants without leaving your home is extremely convenient. But not only that. In the following, you will learn why every restaurant should offer online ordering.

Convenience and Accessibility

Let’s talk about why online ordering is all about convenience and accessibility. It’s like having a magic food genie at your service!


Picture this – you’re hungry after a long day but too tired to cook or go out to eat. With online ordering, you can simply grab your phone or hop on your computer, browse through menus, and order your favorite meals with just a few clicks. No need to dress up or wait in long lines. It’s quick and hassle-free!


Online ordering opens up a whole new world of food options for everyone. Imagine if you have difficulty getting around due to mobility issues or live in a place where restaurants are far away. Online ordering brings the restaurant experience right to your doorstep. You can enjoy mouthwatering meals from your favorite restaurants without worrying about transportation or distance.

Expanded Reach:

Restaurants that offer online ordering can reach customers beyond their physical location. It’s like their delicious creations are available to anyone, anywhere (within their delivery range, obviously). It means more people can discover and enjoy the tasty treats a restaurant has to offer. It’s a win-win situation for both customers and restaurants!

So, whether you’re craving pizza, sushi, or mouthwatering burgers, online ordering brings the convenience and accessibility of delicious food right to you.

Improved Customer Experience

Now, let’s dig into how online ordering improves the customer experience. It’s like having your personal food concierge!

Reduced Waiting Times:

We’ve all experienced those moments when we’re super hungry and have to wait in long lines at restaurants. With online ordering, say goodbye to waiting! You can skip the lines and pre-order your meal, ensuring that it’s ready for pickup or delivery when you want it. No more growling stomachs or impatiently tapping your foot!

Customized Orders and Special Requests:

Online ordering lets you customize your meal to suit your preferences. Want extra cheese on your burger or no onions in your salad? No problem! You can easily specify your special requests and dietary preferences while placing your order. It’s like having a personal chef who knows exactly what you like.

By offering online ordering, restaurants enhance the customer experience by minimizing wait times and allowing for customization. It’s like having a VIP pass to the best dining experience right from the comfort of your own home.

Enhanced Efficiency for Restaurants

Now, let’s explore how online ordering enhances efficiency for restaurants. It’s like giving them superpowers in the kitchen!

Streamlined Order-taking Process:

Online ordering systems streamline the entire order-taking process for restaurants. Instead of relying solely on phone calls or in-person orders, restaurants can receive orders directly.

It eliminates any miscommunication or errors that may occur during traditional order-taking methods, ensuring a smoother and more accurate process.

Reduced Errors in Order Preparation:

Have you ever received the wrong food or had missing items in your order? It can be frustrating, right? Well, online ordering minimizes these errors. By allowing customers to enter their orders directly into the system, the chances of miscommunication or human error are significantly reduced. It means you’re more likely to get precisely what you ordered and how you like it.

Integrated Payment Systems:

Online ordering platforms often include integrated payment systems, making it easy and secure to pay for your meal.

By embracing online ordering, restaurants can boost their efficiency by streamlining the order-taking process, reducing errors in preparation, and providing convenient payment systems. It’s a win-win situation for both the restaurants and their hungry customers.

Expanded Revenue Opportunities

Get ready to discover how online ordering opens up exciting revenue opportunities for restaurants. It’s like having a secret recipe for success!

Increased Sales through Online Promotions:

Online ordering platforms often allow restaurants to offer discounts. By offering them to customers directly, restaurants can boost sales, and generate buzz around their delicious offerings.

Increased Customer Loyalty:

Online ordering platforms allow restaurants to gather customer data and preferences. With this information, restaurants can create loyalty programs, and reward frequent customers. It’s like being part of an exclusive food club with perks and special treats. It encourages customer loyalty and helps restaurants build stronger relationships with their customers.

By embracing online ordering, restaurants can tap into expanded revenue opportunities through promotions and cultivating customer loyalty. It’s like turning up the heat on their success and serving up a feast of business growth.

Overcoming Challenges

While online ordering brings many benefits, addressing and overcoming potential challenges is essential. With the right approach, these challenges can be tackled effectively.

Technical Issues:

Like with any technology, there can be occasional glitches or technical difficulties. For example, a website might experience downtime, or a mobile app might crash. However, restaurants can overcome these challenges by partnering with reliable online ordering platforms that offer robust technical support and regular updates to ensure a smooth ordering experience.

Delivery Logistics:

If a restaurant offers delivery services, efficient logistics play a crucial role. Timely deliveries, accurate tracking, and managing high order volumes can be demanding. Restaurants can overcome these challenges by optimizing delivery processes, establishing partnerships with reliable providers, and implementing effective order management systems.

Maintaining Quality and Freshness:

Ensuring the quality and freshness of food during delivery can be a concern. However, restaurants can overcome this challenge by utilizing appropriate packaging that maintains the temperature and integrity of the food. They can also prioritize efficient delivery routes and manage delivery times effectively to ensure customers receive their meals in the best possible condition.

By addressing and overcoming technical issues, delivery logistics, and food quality challenges, restaurants can ensure a positive online ordering experience for their customers. It’s like adding the final seasoning to create a delightful online dining experience.

Our Solution

Although there are several aggregator sites where your restaurant can register to offer online ordering, there are better solutions. While they are undoubtedly widely known and visited, their catalog nature means that your restaurant is just one of many. Potential customers can see your and your competitors’ offer simultaneously, which is not ideal. On top of this, you have to pay a significant commission to the aggregator sites on orders.

The solution we offer, on the other hand:

  • the ordering interface is embedded in your own website, so your competitors’ offers are not displayed,
  • a responsive (mobile-optimized) interface where images (food photos) can be displayed alongside the text content,
  • automatic email confirmation of the order and its details for both the customer and the restaurant,
  • we can create a customized ordering interface to match your branding in a few days, and all you need to do is insert a code into your website,
  • optionally, we can integrate specific payment platforms (Braintree, PayPal Business, Stripe, Square),
  • we can meet any modification requests you may have within a few hours,
  • a small fixed fee, completely independent of your turnover,
  • no long-term commitment, it can be canceled at any time at the end of the current period,
  • we try to minimize the risk for our customers, even at low prices, and offer a 30-day money-back guarantee.

Click here to view our demo page.

Try it out, place an order, and you will see how the system works.